Telecommunications | Electronic Media Advertising
T340 | 13161 | Affe, R.
T340: Course Title: Electronic Media Advertising
Course Prerequisites: C- grade or better in T207
Course Description: Survey of the major processes of advertising
Selected topics include: organization of ad agencies, brief history
of advertising, consumer behavior, media evaluation, media planning,
internet advertising, outdoor advertising, copywriting, direct mail
Course Format: Mostly lecture, with ample time for Q & A.
class meets second eight weeks only
To see which requirements, in the College of Arts and Sciences, this
course will fulfill consult the College Bulletin at
If you have questions, or need additional help, see your academic