Telecommunications | Media Organizations
T505 | 27018 | Deuze, M.
T505 Media Organizations
Instructor: Mark Deuze
Office: RTV Building, Rm. 319
The world of media is changing rapidly, or so it seems: audiences
for mass entertainment are dwindling, teenagers are more likely to
blog than to ever read a newspaper, and job cuts in the US media
industries are rampant as the production work gets outsourced
internationally. Yet at the same time more media gets produced and
consumed all the time.
Every year we spend more time watching TV and movies, playing
computer and video games, listening to music, following the daily
news. Surely this must be a golden age for the media business?
This course explores this fascinating paradox by going deep inside
the organizations across all the media industries (including
journalism, advertising, marketing and public relations, film,
radio, TV, music and recording, computer and video games) that
produce culture for our global economy. Our focus is on
understanding and analyzing the most current paradigms and key
debates within these industries regarding financing, management,
production, marketing and distribution of content and experiences.
The Media Organizations course expects students not just to
understand and master the past and present of the ways media
organizations function and media careers are made. A significant
part of the grading in this course will be based on your ability to
come up with new and innovative ways to think about future
strategies for media professionals and organizations. The literature
for this course focuses on academic and trade readings in the area
of media production and management, including works on design, the
management of creativity and innovation, legal and financial
aspects, the economics of production and use, labor issues and work
rules, ethics, and organizational communication.
In combining theories about media work, learning research methods
for understanding media organizations, and developing conceptual
strategies for media industries, students will learn all aspects of
theory and practice regarding the way media are made.
9:30AM - 10:45AM, Tuesday & Thursday