Business | BUS G 455 Topics in Business Economics and Public Policy: Sustainable Enterprise
G455 | ALL | Staff


BUS G 455 Topics in Business Economics and Public Policy: Sustainable Enterprise
(3 cr.) This course details the connection between sustainable business strategies
and maximizing long-term corporate profits, and provides students with the skills
necessary to assess firm strategy in terms of sustainable development and pinpoint
strengths and weaknesses. The course develops a stakeholder model of the global
corporation, where the firm has responsibility to internal stakeholders, such as
shareholders and employees, as well as external shareholders, such as environmentally
concerned nongovernmental organizations (green NGOs) that represent social concerns.
This course will always highlight firm strategy and what is in the company’s best
interest, but often showa that, with the right rules and social pressures, the firm
action can produce gains in terms of social welfare.