Business | BUS M 300 Introduction to Marketing
M300 | ALL | Staff


BUS M 300 Introduction to Marketing (3 cr.)  P: A200, A201, or A202. Offered for
students with a formal minor in business who may be majoring in any non-business
major on campus, including apparel merchandising and interior design, journalism,
telecommunications, or sports marketing and management. Examination of the market
economy and marketing institutions in the United States. Decision making and planning
from the managerís point of view and impact of marketing actions from consumerís
point of view. Not open to business students. No credit toward a degree in business.