Business | BUS M 304 Introduction to Marketing Management: Honors
M304 | ALL | Staff


BUS M 304 Introduction to Marketing Management: Honors (3 cr.) P: A100, A201, A202,
G202, K201, L201, X104, X204, X201, X220, ECON-E 201, ECON-E 370, ENG-W 131, MATH-M
118, MATH-M 119 (all with grades of C or better) and admission to the Business Honors
Program. C: F304, J304, P304, and I304; students are administratively enrolled.
Part of Honors I-Core. Examines marketing concepts, strategic planning, marketing
research, and information systems. Covers consumer and organizational buying behavior,
forecasting sales, and market segmentation and position. Also focuses on new product
development process; product lines and brands; pricing strategies; distribution-channel
management; advertising; personal selling; and organizing, evaluating, and controlling
marketing.