Business | BUS M 311 Introduction to Marketing Communications
M311 | ALL | Staff


BUS M 311 Introduction to Marketing Communications (3 cr.) P: M300 This course is
designed to introduce non-business majors to the field of advertising and promotion.
Focuses on examining the factors impacting consumers’ receptivity to marketing messages
and purchase behavior. Developing competitive marketing strategies, persuasive messages,
and appropriate media vehicles for delivering them are covered. Emphasis on practical
application of these concepts through course-long development of Integrated Marketing
Communications Plan components.