Business | BUS M 312 Retail Marketing Management
M312 | ALL | Staff


BUS M 312 Retail Marketing Management (3 cr.) P: M300 This course is designed specifically
for the non-business major interested in retailing. The course objective is to critically
analyze the marketing processes and strategic decisions made by major retail firms
directly or indirectly associated with the retailing industry. The course examines
business challenges related to driving shareholder value through merchandising practices,
inventory management, advertising and promotional techniques, and multichannel opportunities.