Business | BUS M 342 Management, Analysis, and Display of Marketing Data
M342 | ALL | Staff


BUS M 342 Management, Analysis, and Display of Marketing Data (1.5 cr.) P: I-Core;
restricted to students in the Marketing major; must be taken concurrently with M343—students
must enroll using BUS-BE 342 which will put them in both courses. Develops skills
needed to manage, evaluate, analyze, and display marketing data. Topics include
data coding, data analysis using statistical software, attitude measurement and
scaling, graphic display of data, data-driven market segmentation, and competitor
analysis.