Business | BUS M 343 Database Marketing
M343 | ALL | Staff

BUS M 343 Database Marketing (1.5 cr.) P: I-Core; restricted to students in the
marketing major; must be taken concurrently with M343—students must enroll using
BUS-BE 342 which will put them in both courses. Provides skills in the use of single-source
and geocoded databases in a marketing decision environment. Emphasis is on using
database systems to accomplish specific objectives. Topics include the nature and
sources of scanner data, micromerchandising systems, geodemographic systems, and
analysis tools for databases.