Business | BUS M 344 Creativity and Communication
M344 | ALL | Staff

BUS M 344 Creativity and Communication (3 cr.) P: I-Core. Develops various creativity
and communication skills necessary for marketing careers. Topics include models
of and barriers to creativity and various techniques for stimulating personal and
professional creative skills. In addition, interpersonal, professional, visual design,
and computer skills are developed. Sample assignments include producing various
marketing materials, such as brochures, advertisements, and elaborate communication
packages. In-class activities and examples stimulate interest through hands-on experience.
Unique concluding activities require students to integrate skills acquired into
one final project and/or presentation.