Business | BUS M 370 Integrated Business CoreóMarketing Component
M370 | ALL | Staff


BUS M 370 Integrated Business CoreóMarketing Component (3 cr.) P: A100, A201, A202,
G202, K201, L201, X104, X204, X201, X220, ECON-E 201, ECON-E 370, ENG-W 131, MATH-M
118, MATH-M 119 (all with grades of C or better). C: F370, I370, J370, and P370.
Students must apply online (www.kelley.iu.edu.ugrad/apps) to take I-Core and, after
getting permission, enroll using BUS-BE 370. Cross-functional survey of business
management. The marketing component covers marketing planning and decision making
examined from firm and consumer points of view. Topics include the marketing concept
and its company-wide implications, the integration of marketing with other functions,
and the role that product, price, promotion, and distribution play in marketing
strategy and implementation. Includes a cross-functional case done in teams.