BUS M 419 Retail Strategy (3 cr.) P: M303. The course objective is to critically
analyze the key marketing processes and strategic decisions made by major retail
companies within the U.S. retailing industry. The course examines business challenges
and opportunities related to driving and sustaining retailer’s shareholder value.
Topics include financial requirements for publicly held retail firms, sustaining
store-as-brand identity, developing and refining merchandising plans, pricing tactics,
in-store execution, and customer’s experience management.