Business | BUS M 450 Marketing Strategy
M450 | ALL | Staff


BUS M 450 Marketing Strategy (3 cr.) P: M303, senior standing, and at least one
400 level marketing course. Focuses on marketing’s role in gaining a sustainable
competitive advantage. Topics include competitor analysis, managing competitive
interaction, and marketing signaling. Emphasis is on applications through the use
of case studies and/or computer game simulation of competitive interaction and the
development of a strategic marketing plan.