Communication and Culture | Persuasion
C324 | 2065 | Tba

MW, 9:30 AM-10:45 AM, C2 203

Fulfills College A&H Requirement

Instructor: TBA

We often think about persuasion in primarily instrumental and
individualistic terms—how one individual goes about getting
something he/she wants from another person.  Although this sense of
persuasion has its value, this course will take a different focus,
one that asks us to think about the cultural, social, and political
aspects of persuasion as it is more broadly defined.  Specifically,
we will examine the intersection between U.S. popular culture and
social activist movements centered around issues of identity.  Over
the course of the semester, we will investigate several different
theoretical approaches to the "problem" of persuasion, with
particular attention to mass-mediated culture.  We will also look at
several different case studies of actual social activist movements.
Part of the course, therefore, will involve making connections
between "theory" and "practice," that is, how social movements enact
particular theories of persuasion, how these movements produce
theory, and how theory itself can be considered a form of social