Telecommunications | Business Strategies of Communications Firms
T560 | 27600 | Waterman, D.

This course is intended to give you a practical understanding of the
marketing and competitive strategies of communications firms,
especially in the media industries. I use the case method, mostly
with Harvard Business School cases.

A main theme of the course is technology--especially how it affects
market structure, expectations of future market structure, and thus
effective marketing and competitive strategy. Among the cases I
tentatively plan to use involve cable television, on-line publishing
and entertainment, magazine publishing, Internet search, and
communications industry mergers and acquisitions.

In addition to written and verbal case analyses, a major assignment
will be the development and presentation of aspects of a business
plan for a new communications industry enterprise, or a detailed
critique of an existing firm's strategy.

Further information: I can discuss cases, course requirements, or
answer other questions in my office (RTV 310),by phone (5-6170) or e-
mail ( My webpage:

Meeting times: 1:00pm - 2:15pm T,R