Telecommunications | Topical Seminar in Telecomm Processes/Effects
T602 | 11525 | Lang, A.


TOPIC: Motivated Message Processing

This seminar will consider multi-disciplinary theoretical
conceptualizations of the human motivational systems and their
associated measurement strategies. Special consideration will be
given to theoretical considerations of how motivational activation
influences cognition e.g. motivated cognition theories. Finally,
this theoretical approach will be used to increase our understanding
or improve our questions about media use, mediated message
processing, and persuasion.

4:00PM - 5:15PM MW