Public and Environmental Affairs | Arts Marketing Fundamentals
A354 | 22290 | Sturm, P
A 354 Arts Marketing Fundamentals (3 cr.)
This course introduces students to the essentials of arts marketing:
how nonprofit organizations and consumers behave and what strategies
marketers can use to successfully operate in today’s environment.
Course will examine such topics as the marketing process for product-
centered cultural enterprises, collection and use of marketing
information, target marketing and position.