Honors | Honors Marketing Management (BUS)
M304 | 7884 | Shibo Li

TuTh 4:00-5:15pm
BU 200

BUS M 304 Introduction to Marketing Management: Honors (3 cr.) P:
A100, A201, A202, G202, K201, L201, X104, X204, X201, X220, ECON-E
201, ECON-E 370, ENG-W 131, MATH-M 118, MATH-M 119 (all with grades
of C or better) and admission to the Business Honors Program. C:
F304, J304, P304, and I304; students are administratively enrolled.
Part of Honors I-Core. Examines marketing concepts, strategic
planning, marketing research, and information systems. Covers
consumer and organizational buying behavior, forecasting sales, and
market segmentation and position. Also focuses on new product
development process; product lines and brands; pricing strategies;
distribution-channel management; advertising; personal selling; and
organizing, evaluating, and controlling marketing.