Journalism | Principles of Public Relations
J321 | **** | Dennis Elliott


Required introductory course for Public Relations. Survey course about the theory and practice
of public relations. Examines public relations' function within organizations, its impact on
publics and its role in society. Topics include the evolution of the field, the range of roles and
responsibilities that public relations practitioners assume in a variety of settings, ethics, and
significant issues and trends that have shaped the practice. Course provides a foundation for
more advanced study in the field. Also useful for those planning another professional or
managerial career that requires an understanding of public relations concepts and
management practices.