Journalism | Integrated Marketing Communication
J321 | 6571 | Wilson

Students are introduced to the creative integration of advertising and
public relations as a mass media campaign tool.  Topics include the role
of integrated communications in marketing and media, an examination of
current practice, and the creative process of a campaign, including
planning strategies and media characteristics.
Credit hours: 3
Meeting times:  4:30-5:45 pm, TR, EP 214