Journalism | Public Relations Management
J428 | 6580 | Parameswaran

P:  J319 or J427.  Designed to enable students to manage a public
relations campaign.  Students will work on public relations problems for
local clients.  Many of these clients will be non-profit organizations.
You will learn to write campaign goals and objectives based on research.
You will also identify effective strategies and produce communication
tools for campaigns.  A major assignment for the course will be final
presentations and writing up a detailed report on the campaign.
Credit hours: 3
Meeting times: 1:00-2:15 a.m., TR, EP 214