Apparel Merchandising / Interior Design | Apparel Brand Mgmt. & Advertising
H308 | 0517 | Mekraz

Meeting Day and Time, T, R, 4:00-5:15 P

Course Description and Content

Course objectives include:  understanding the concepts of
fashion advertising; to become aware of various media,
publicity and special events effective in advertising fashion
goods; and to evaluate promotional efforts of retail stores and
manufacturers in relation to their target customers.

Required Texts and Readings

To Be Announced

Outline Course Requirements

Independent and team activities which emphasize creating and
evaluating fashion advertisements through various media.

Other Comments

Course objectives are to be accomplished through discussions,
lectures, student projects, and written assignments
emphasizing practical application.