Apparel Merchandising / Interior Design | Apparel Brand Mgmt. & Advertising
H308 | 0517 | Mekraz
Meeting Day and Time, T, R, 4:00-5:15 P
Course Description and Content
Course objectives include: understanding the concepts of
fashion advertising; to become aware of various media,
publicity and special events effective in advertising fashion
goods; and to evaluate promotional efforts of retail stores and
manufacturers in relation to their target customers.
Required Texts and Readings
To Be Announced
Outline Course Requirements
Independent and team activities which emphasize creating and
evaluating fashion advertisements through various media.
Course objectives are to be accomplished through discussions,
lectures, student projects, and written assignments
emphasizing practical application.