Communication And Culture | Media Industries and Cultural Production
C411 | 1117 | Curtin
Professor Michael Curtin
Dept. of Communication & Culture
Mottier Hall; room 211
Tel: 855-5721; firstname.lastname@example.org
Various critics, policy makers, and industry executives contend that
within the next decade the global media industries will be dominated by a
handful of megafirms. Both the concentration and globalization of media
have engendered new patterns of competition and new corporate strategies.
This course will explore the behaviors of major firms in global media
markets, paying particular attention to the production and distribution of
film and television products. Companies such as Disney, News Corp., Time
Warner, and Viacom will receive special attention, but we will also
examine the behaviors of regional competitors such as Globo, Golden
Harvest, and Mediaset. At the institutional level we will discuss
specific corporate strategies used to produce, finance, and market films
and television programs to audiences around the world. At a more
conceptual level, we will deliberate over the structural changes in film
and television industries over the past two decades. Although national
media institutions still play an important role in local markets, they
increasingly must respond to global trends and influences. These new
market relations have had profound effects on the behaviors and strategies
of media organizations.
As an upper level course offering, this class presumes that students will
have some knowledge of media history and major media institutions. For
example, students should be familiar with the organizing principles of the
Hollywood studio system and network television during the 20th century.
The aim of this course is to build upon this knowledge, showing how the
entertainment industry is responding to new social and economic forces.
The course workload will be in accordance with other 400-level courses.
Students should anticipate reading at least two assigned essays or book
chapters per week. Grades will be based on midterm and final exams, as
well as a term paper and class presentation.