Health, Physical Education And Recreation | Marketing for Leisure Services (3 cr)
R422 | 6517 | A Hurd
Marketing for Leisure Services
2:30p-3:20p MWF HP019
Description: Application of economic and marketing principles to
leisure service delivery systems, including procedures for developing
marketing plans for recreation agencies. Emphasis on organizing
and analyzing the marketing process and planning the marketing mix,
including product, price, place, and promotion. For recreation
majors with limited background in economics and marketing.
Goals: 1) To understand basic economic and marketing principles
and their application to the delivery of recreation services, 2)
To develop procedures for organizing and administering a marketing
program for a leisure service agency, 3) To understand methods for
conducting a market analysis for recreation opportunities, 4) To
apply pricing methods for recreation services in public, private and
commercial environments, 5) To evaluate marketing programs in a
variety of leisure service settings.
Summary of Assignments: Attendance, 3 exams, & a marketing plan.