Health, Physical Education And Recreation | Visitor Behavior (3 cr)
R423 | 6518 | L Silverman

Visitor Behavior
11:15a-12:30p   TR   HP012

Description:  This class examines the theory and findings of visitor
research as it is conducted in recreation and leisure settings such
as parks, outdoor areas, museums, historic sites, arts facilities,
towns, sporting facilities and resorts.  Topics include: visitor
motivations, expectations, social interaction, and assessment.
Students will learn nine techniques for gathering information from
and about visitors.

Course Objectives:
Visitor Behavior takes an interdisciplinary approach, combining
literature and principles from parks and recreation, museum visitor
studies, tourism, psychology, sociology, communications, anthropology,
and consumer studies.

By the end of the course, you will understand:
1)  basic theories and principles of visitor behavior
2)  basic techniques for gathering information from and about visitors
3)  why it is important for sites to access visitor attitudes,
expectations, knowledge, and behaviors
4)  when, as a manager, administrator, or enlightened employee of a
site, to gather and utilize information about visitors
5)  how to use data about visitors and visitor benefits to inform
planning and management

Required Book List:
Course readings will be on reserve in the HPER Library.

Summary of Assignments:  In-class exercises, four assignments and
class participation.