Anthropology | Global Consumer Culture
E418 | 0416 | Wilk


Is the world becoming one big McDonalds, dominated by global brands,
multinationals, and Hollywood media? Or is there a resurgence of
nationalism and fundamentalism that is creating new kinds of local
cultures founded in existing traditions? And is consumerism going to
eventually destroy the planet's ecology?

This course looks at the phenomenon of consumer culture in general, and
then asks how that consumer culture has spread around the world, and what
effects it is having on all of us. We will read theories of
transnationalism, global culture, and consumerism, and case studies from
Japan, Trinidad, France, and England.

All students should expect interesting and
challenging course discussions, a diverse reading list that includes five
books and many articles, and the opportunity to conduct their own research
project.