Sociology | Media & Society
S339 | 3776 | Von Der Haar


“The most important educational institution in the country is not
Harvard or Yale or Caltech—it’s television.”
						---Newton Minow (1979)

If Minow’s quotation intrigues you, but you are still not sure
whether you should register for this course, take the following
quiz.  It will show you what you don’t know about media and society.

1.	What’s the difference between a chiphead and a couch potato?
2.	If the media serve as the watchdog of government, who serves
as the watchdog of the media?
3.	Which of the following qualify as educational television:
Sesame Street, South Park, The Flintstones, America’s Funniest Home
Videos, Fat Albert and the Cosby Kids?
4.	How many hours per day do children watch television?  How
much of that consists of commercials?  How do these effect children?
5.	How do media portrayals of race, gender, and social class
depart from reality?  What effect does that have upon the viewing
6.	What kind of media messages are not protected under the First
7.	Which newspapers and networks have run stories that turned
out to be fabricated?  Which of these have won Pulitzer Prizes?
8.	How many commercials are shown during the Superbowl?  How
much do they cost?  How much time do they take up during this sports
9.	What is feeding frenzy?
10.	How has advertising shaped American culture?  How has

American culture shaped advertising?
This class is designed to increase your knowledge and understanding
of the media’s impact upon society.  Not only will you learn more
about the media’s role in American society, but you will also have an
opportunity to join a public forum where you can express your opinion
about it.

During the semester we will consider how the media shapes and is
shaped by American culture.  This course is specifically designed to
help students improve their critically thinking skills.  Every class
will, therefore, involve both the analysis of media and a discussion
of students’ opinions.  The first part of the semester will be
devoted to an understanding of media effects.  During the second
part, we will examine the relationship between media and politics.
The last part of the course will be devoted to advertising and media
that entertain us, with a focus on the way ads, television programs,
and films distort our perceptions of race, gender, and social class.