Communication and Culture | Media Theory
C410 | 1175 | M. Mallapragada

This course will introduce you to the key theories and practices of
the World
Wide Web. Ever since the so-called Web revolution of the early
nineties, the
Web has emerged as a popular medium of communication, commerce,
culture and
community. Media scholars studying the Web have been particularly
with issues such as its “new media” or “digital” character, virtual
the cyborg self, cyber community, media convergence, the digital
the “free” Web, e-commerce and the like. While the Web is certainly
the “world wide” phenomenon it was envisaged to be, it is
nevertheless, a
crucial force in the contemporary transnational flows of media and
communication. While it is “new” in some respects, the Web is also
shaped by
the politics and practices of the “old media” or traditional media
such as
television and film. At the same time, the Web bears testimony to some
innovative, oftentimes unexpected, uses of media to address issues of
and capital. In this course, we will examine the Web in its diverse
institutional and cultural contexts to address its role and politics
in the
contemporary world. While we will delve into the some of the key
shaping the contemporary Web, we will also attempt to locate some of
practices within a historical context that is shaped by the media
preceding the Web.