Communication and Culture | Culture, Identity, Rhetoric of Place
C425 | 1179 | C. Smith


C425 invites advanced undergraduate students to consider the
rhetorical dimensions of places with a particular focus on theories of
culture and identity (e.g., race, gender, and nationality).  Students
will critically examine how places such as memorial sites, national
parks, and theme parks are the product of strategic communication
choices designed to influence how human beings think and behave.  C425
provides an introduction to the study of the built environment from a
rhetorical perspective. The course explores the persuasive dimensions
of places and spaces built by human beings.

At the end of this course you should be able to:
1.	Recognize that architecture is an inherently rhetorical
process; that the built environment is the product of human choices,
persuasive efforts, socioeconomic forces, and media coverage.
2.	Understand how architecture as rhetoric is similar to and
differs from more traditionally-studied forms of rhetoric, such as
public speeches
3.	Identify and understand the elements of a given rhetorical
situation to which a particular form of architecture is a response
4.	Recognize the structural and symbolic components of particular
forms of architecture, and understand how those components operate to
shape culture, and to influence human thought and behavior
5.	Appreciate and reflect on the complexity of decisions
surrounding the construction of architectural projects (particularly
memorial architecture and domestic architecture)
6.	Analyze the rhetoric of particular architectural forms,
discussing the implications for human beings of those forms and the
means by which those forms strategically communicate

Workload
As a 400-level course, C425 demands your ability to engage in informed
discussion during each class session. Readings are challenging, and
writing is frequent. Written responses to discussion questions,
collected regularly, will enable us to engage in lively talk about
rhetoric and architecture. Exams and brief essays will also be
required elements of the course.