T207 Introduction To Telecommunications Industry and Management

Section: 4464

Instructor: Paul J. MacArthur

Course Prerequisites: None.

Course Objectives. To learn about major telecommunications
industries operating in the U.S. and study their basic management
practices in telecommunications industries. To study basic
programming, distribution, and sales concepts and understand how
technological developments and regulation impact various
telecommunication industries.

Course Format: Large lecture format. No discussion sections.

Requirements Course Fulfills: Required of Telecommunications Majors.
Part of Industry & Management Track. Fulfills Social and Historical
Studies distribution requirement.

Required Texts:

BROADCASTING, CABLE, THE INTERNET AND BEYOND : An Introduction to
Modern
Electronic Media with PowerWeb, 5th Edition, By Joseph R. Dominick,
Fritz J.
Messere, & Barry L. Sherman, McGraw Hill, 2004. ISBN: 0072935189

Additional readings on eReserves.

Meeting Times: MW 1:00p – 2:15p