Tel 340  Section 4493  Electronic Media Advertising
Robert Affe
Course Description:
	Pre-requisite – T207
	Course Objectives: Students learn to evaluate the different
forms of advertising among various electronic media, from both a
creative and business perspective.
	Course format: 95% Lecture; 5% related video supplementary
material
	Course is part of Industry & Management concentration.
	Required text: Advertising. O’Guinn, Allen, Semenick.  3rd
Ed.
	Meeting Times: T-R 9.30 – 10.45A