T344 Programming Strategies

Section: 4496

Instructor: Paul J. MacArthur

Course Prerequisites: T207 or consent of instructor.

Course Objectives: To study various programming strategies as they
relate to radio, television, cable and the Internet. To understand
ratings and how they are used to make programming decisions.

Course Format: Small lecture format. No discussion sections.

Requirements Course Fulfills: Part of Industry & Management Track.

Required Texts:
Broadcast/Cable Programming: Strategies and Practices, 6th Edition,
by Susan Tyler Eastman & Douglas A. Ferguson, Wadsworth, 2002. ISBN:
053451295X

Radio Programming Tactics and Strategy by Eric Norberg, Focal Press,
1996. ISBN: 0240802349

America's Favorite Radio Station: WKRP In Cincinnati by Michael
Kassel, Popular Press, 1993. ISBN: 0879725850

10-week Broadcasting & Cable / Multichannel News subscription.

Publication Manual of the American Psychological Association, 5th
edition, 2001.

Additional readings on eReserves.

Meeting Times: MW 4:00pm – 5:15pm