Business | J 370 Integrated Business Core - Strategic Management Component
J370 | 1730 | Staff


J 370 Integrated Business Core - Strategic Management Component (3 cr.).) P: BUS-A
100, A 201, A 202, G 202, K 201, L 201, X 204, X 201, X 220, CMCL-C 121, ECON-E
201, E 370, ENG-W 131, MATH-M 118, M 119 (all with a grade of C or better). C: F
370, M 370, P 370. Cross-functional survey of business management. The strategy
component is concerned with the roles and tasks of firm's top managers (i.e., strategic
decision makers). Designed to provide an appreciation for the total firm perspective and
the means by which firms create and sustain competitive advantage in today's
increasingly challenging and complex business environment (domestic and global).
Strategic management of the firm involves diagnosing the firm's current situation and
developing realistic solutions to the strategic and organizational problems that confront
top managers. A desired outcome of this course is an enhanced appreciation for the
complexities of managing a formal organization. The primary objective is to help develop
analytical skills for identifying key strategic issues and formulating appropriate strategies
given a firm's situation. The course will provide exposure to the theories, concepts, and
techniques of strategic management through the text, readings, illustrative cases, and
video vignettes. Includes a cross-functional case done in teams.