Business | M 340 Effective Marketing Communications
M340 | 1864 | Staff


M 340 Effective Marketing Communications (1.5 cr.)P or C: M 370; C: M 341; restricted
to students in the marketing major. Develops communication skills necessary for
marketing careers. Topics include producing effective marketing reports; basics of layout
and design; techniques for effective speaking, persuasion, and listening; presentation
graphics; and multimedia software.