Business | M 341 Creativity in Marketing
M341 | 1870 | Staff


M 341 Creativity in Marketing (1.5 cr.)P or C: M 370; C: M 340; restricted to students in
the marketing major. Develops creativity and creative problem-solving skills necessary
for marketing careers. Covers theories and models of creativity, obstacles to creativity,
techniques for stimulating personal and group creativity, and applications of creativity in
marketing.