Business | M 342 Management, Analysis, and Display of Marketing Data
M342 | 1873 | Staff


M 342 Management, Analysis, and Display of Marketing Data (1.5 cr.)P or C: M 370; C:
M 343; restricted to students in the marketing major. Develops skills needed to manage,
evaluate, analyze, and display marketing data. Topics include: data coding, data analysis
using statistical software, attitude measurement and scaling, graphic display of data, data-
driven market segmentation, and competitor analysis.