Business | M 370 Integrated Business Core - Marketing Component
M370 | 1898 | Staff


M 370 Integrated Business Core - Marketing Component (3 cr.)
P: BUS-A 100, A 201, A 202, G 202, K 201, L 201, X 204, X 201, X 220, CMCL-C 121,
ECON-E 201, E 370, ENG-W 131, MATH-M 118, M 119 (all with a grade of C or
better). C: F 370, J 370, P 370. Cross-functional survey of business management. The
marketing component covers marketing planning and decision making examined from
firm and consumer points of view. Topics include the marketing concept and its
company-wide implications, the integration of marketing with other functions, and the
role that product, price, promotion, and distribution play in marketing strategy and
implementation. Includes a cross-functional case done in teams.