Business | M 401 International Marketing
M401 | 1903 | Galpern, Anthony H


M 401 International Marketing (3 cr.)P or C: M 303 for Kelley School of Business
students; P or C: M 300 for nonbusiness students. Covers world markets, their respective
consumers, and their political/economic marketing environments. Examines the
marketing issues required to meet the product, promotion, price, and distribution
demands of a world market. Though course has a global orientation, issues specific to
exporting are discussed. Counts as one of two courses used to fulfill the International
Dimension requirement.