Business | M 405 Buyer Behavior
M405 | 1907 | Smith, Robert E.


M 405 Buyer Behavior (3 cr.)P or C: M 303 for Kelley School of Business students; P or
C: M 300 for non-business students. Description and explanation of consumer behavior
in retail markets. Topics include demographic, socioeconomic, psychographic,
attitudinal, and group influences on consumer decision making. Applications to
promotion, product design, distribution, pricing, and segmentation strategies.