Business | M 415 Advertising and Promotion Management
M415 | 1912 | Staff


M 415 Advertising and Promotion Management (3 cr.)P or C: business majors?M 303;
nonmajors?M 300. Basic advertising and sales/promotion concepts. The design,
management, and integration of a firm's promotional strategy. Public policy aspects and
the role of advertising in marketing communications in different cultures.