Communication and Culture | Persuasion
C324 | 2987 | Scott Makstenieks

TuTh 2:30P-3:45P, TE F256

(Fulfills COAS A & H distribution requirement)

Instructor: Scott Makstenieks
Office: Mottier 262
Office Hours: by appointment
Phone: 5-6405

We often think about persuasion in primarily instrumental and
individualistic terms-how one individual goes about getting
something he/she wants from another person.  Although this sense of
persuasion has its value, this course will take a different focus,
one which asks us to think about the cultural, social, and political
aspects of persuasion more broadly defined.  Specifically, we will
examine the intersection between U.S. popular culture and social
activist movements centered around issues of identity.  Over the
course of the semester, we will investigate several different
theoretical approaches to the "problem" of persuasion, with
particular attention to mass-mediated culture.  We will also look at
several different case studies of actual social activist movements.
Part of the course, therefore, will involve making connections
between "theory" and "practice," that
is, how social movements enact particular theories of persuasion,
how these movements produce theory, and how theory itself can be
considered a form of social practice/activism.