Communication and Culture | Culture, Identity, and the Rhetoric of Place
C425 | 3010 | Cynthia D. Smith

CMCL-C 425: Culture, Identity, and the Rhetoric of Place
(Topic: The Rhetoric of Architecture)
Class Number: 3010

TuTh 9:30A-10:45A, MJ 124

(Fulfills COAS A&H Distribution Requirements)

(A portion of this course is reserved for majors.)

Professor: Cynthia D. Smith
Office: Mottier 212
Office Hours: Th 11:00A-12:00P, F 10:00A-12:00P
Phone: 5-5307

This class provides an introduction to the study of the built
environment from a rhetorical perspective. The course explores the
persuasive dimensions of places and spaces built by human beings. It
examines how buildings, theme parks, monuments, housing
developments, museums, and shopping malls are the product of
strategic communication choices designed to influence how we think
and behave. Further, it examines the implications of those choices
for human thought and behavior.

At the end of this course you should be able to:
1.	Recognize that architecture is an inherently rhetorical
process; that the built environment is the product of human choices,
persuasive efforts, socioeconomic forces, and media coverage.
2.	Understand how architecture as rhetoric is similar to and
differs from more traditionally-studied forms of rhetoric, such as
public speeches
3.	Identify and understand the elements of a given rhetorical
situation to which a particular form of architecture is a response
4.	Understand the most frequently used contemporary critical
approaches to the study of architecture, and evaluate their
strengths and weaknesses
5.	Recognize the structural and symbolic components of
particular forms of architecture, and understand how those
components operate to shape culture, and to influence human thought
and behavior
6.	Appreciate and reflect on the complexity of decisions
surrounding the construction of architectural projects (particularly
memorial architecture and domestic architecture)
7.	Analyze the rhetoric of particular architectural forms,
discussing the implications for human beings of those forms and the
means by which those forms strategically communicate

Final grades in C425 are determined based on your performance on: A
midterm and final exam, three critical essays, and your written
responses to discussion questions about course readings.