Public and Environmental Affairs | Health Care Marketing
H432 | 10401 | M Brostoff


Meets with SPEA-V 450.

SPEA-H 432 Health Care Marketing (3 cr.)

A practical study of marketing in health care institutions, health
service organizations, and health insurers. A basic foundation in
marketing principles, new methods in marketing products and services,
and inexpensive marketing techniques will be examined.