Telecommunications | Intro to Design & Production
T206 | 10711-10717 | Herber, N.

T206 Introduction to Design and Production

Lecture Class Number: 10711-10717

Instructor: Norbert Herber

Course Description:
Introduction to Design and Production provides a conceptual
framework for writing, developing, and evaluating a variety of media
products. This is not a hands-on production course. You will however
be introduced to many of the fundamental techniques involved in the
production process. These include: storyboarding, treatment writing,
pitching, production design, visualization, composition, and editing

This course concentrates on visual storytelling strategies and
production techniques. We will examine how stories are communicated
in a variety of media formats including film, television, computer
games, and multimedia on both CD-ROM and the World Wide Web.

Course Objectives:
Understand and appreciate the importance of a good story in a media

Develop a basic understanding of the media production process, and a
vocabulary for story development and production;

Differentiate media; understand why different media are designed

Recognize key media techniques; understand why and how they enhance
the message;

Learn the steps involved in media production, from concept through

Understand the synergy of elements in a media production and
recognize how they impact the story;

Explore the possibilities of convergence between digital and
broadcast media.

Requirements the course will meet:
This course counts toward Arts and Humanities distribution
requirements in the College of Arts and Sciences. It may, or may
not, also count toward other degree requirements. For more
information about which requirements this course could fulfill see
the College of Arts and Sciences Bulletin at If you have
questions, or need additional help, see your academic advisor.