Telecommunications | Intro to Telecom Industry & Management
T207 | 10720 | McGregor, M.

TEL-T 207 Introduction to Telecommunications Industry & Management
Class number 10773
Michael A. McGregor

Course Objectives

This class introduces students to the major telecommunications
industries operating in the United States and the management
practices common to those industries.  We will study broadcasting,
cable television, telephony, computer networks, and a variety of
other "players" in the telecommunications arena.  We will also look
at the various customers of
telecommunications: the audience in the case of mass media, clients
or users in telephony and many of the newer applications of
technology, and the advertiser in the commercial sector of the media
and a variety of funding sources in the public/non-commercial sector.

Major segments of the electronic communications industries include
programming, distribution, and sales (or funding in the case of non-
commercial media).  These segments of the industries can be affected
by technological developments, regulation and public policy, and how
they are managed.  All of these considerations will be covered in
the course of this class.

Course Format

Primarily lecture with some discussion.

Grading Procedures

Students will be evaluated based upon performance on two writing
assignments, six in-class current events quizzes, and two essay

This course counts toward Social and Historical Studies distribution
requirements in the College of Arts and Sciences. It may, or may
not, also count toward other degree requirements. For more
information about which requirements this course could fulfill see
the College of Arts and Sciences Bulletin at . If you have
questions, or need additional help, see your academic advisor.

Required texts

Dominick, Messere, Sherman, Broadcasting, Cable, the Internet, and
Beyond (5th Ed.), McGraw-Hill, 2004

Broadcasting & Cable magazine