Telecommunications | Electronic Media Advertising
T340 | 10749 | Affe, R.
Semester - Spring 2005
Course Code T340 (10749)
Instructor's Name - Robert Affe
Name of the Course - Electronic Media Advertising
Course Description -
Requirements the Course May Meet To see which requirements, in
the College of Arts and Sciences, this course will fulfill consult
the College Bulletin at
If you have questions, or need additional help, see your academic
Course Objectives Survey of the major processes of the
Selected topics include: Organization of Advertising Agencies, Brief
History of Advertising, Consumer Behavior, Media Evaluation, Media
Planning, Support Media, Advertising on the Internet, Advertising
Research, Media Buying.
Course Format Lecture & some class discussion
Grading Procedures Traditionally 3 Examinations
Required Texts Advertising and Integrated Brand Promotion.
OGuinn. Thomson Publishing, 3rd Ed.
Meeting times T,R 11:15am - 12:45pm