Telecommunications | Programming Strategies
T344 | 10752 | MacArthur, P.


Semester: Spring 2005

Course Code: T344

Class Number: 10752

Instructor: Paul J. MacArthur

Course Name: Programming Strategies

Course Description:

 Prerequisites: T207 or consent of instructor.

 Course Objectives: To study various programming strategies as they
relate to radio, television, cable and the Internet. To understand
ratings and how they are used to make programming decisions.

 Course Format: Small lecture format. No discussion sections.

 Grading Procedures: Exams, Research Papers, & Pop Quizzes.

 Requirements This Course Will Meet:

To see which requirements, in the College of Arts and Sciences, this
course will fulfill consult the College Bulletin at
http://www.indiana.edu/~bulletin/iub/coas/index.html.
If you have questions, or need additional help, see your academic
advisor.

 Required Texts:

Broadcast/Cable Programming: Strategies and Practices, 6th Edition,
by Susan Tyler Eastman & Douglas A. Ferguson, Wadsworth, 2002. ISBN:
053451295X

Radio Programming Tactics and Strategy by Eric Norberg, Focal Press,
1996. ISBN: 0240802349

America's Favorite Radio Station: WKRP In Cincinnati by Michael
Kassel, Popular Press, 1993. ISBN: 0879725850

Publication Manual of the American Psychological Association, 5th
edition, 2001.

Additional readings on eReserves.

 Meeting Times: MW 4:00  5:15 in TV245.