Telecommunications | Programming Strategies
T344 | 10752 | MacArthur, P.

Semester: Spring 2005

Course Code: T344

Class Number: 10752

Instructor: Paul J. MacArthur

Course Name: Programming Strategies

Course Description:

 Prerequisites: T207 or consent of instructor.

 Course Objectives: To study various programming strategies as they
relate to radio, television, cable and the Internet. To understand
ratings and how they are used to make programming decisions.

 Course Format: Small lecture format. No discussion sections.

 Grading Procedures: Exams, Research Papers, & Pop Quizzes.

 Requirements This Course Will Meet:

To see which requirements, in the College of Arts and Sciences, this
course will fulfill consult the College Bulletin at
If you have questions, or need additional help, see your academic

 Required Texts:

Broadcast/Cable Programming: Strategies and Practices, 6th Edition,
by Susan Tyler Eastman & Douglas A. Ferguson, Wadsworth, 2002. ISBN:

Radio Programming Tactics and Strategy by Eric Norberg, Focal Press,
1996. ISBN: 0240802349

America's Favorite Radio Station: WKRP In Cincinnati by Michael
Kassel, Popular Press, 1993. ISBN: 0879725850

Publication Manual of the American Psychological Association, 5th
edition, 2001.

Additional readings on eReserves.

 Meeting Times: MW 4:00  5:15 in TV245.