Telecommunications | Sports & Television
T445 | 10778 | Gantz, W.

T445 Sports and Television

MW 4:00pm - 5:15pm
Prerequisitie: T205 or T207

This course will examine the relationships that exist among
collegiate and professional sports leagues, the Olympics, the
athletes themselves, distributors of sports programming such as
broadcast and cable networks, advertisers, institutions of higher
education, the government, and audiences.

This course is likely to contain five sections.  The first
introduces the many stakeholders associated with sports and the
media and covers the financial elements of media/sports linkages.
The second focuses on the content provided in sportscasts.  This
will include a look at sports journalism as well as charges that
media coverage, at least on occasion, has been racist and sexist.
The third segment of the course examines the audiences for media
sports. Here, we’ll describe the audience, their motivations for
viewing, and look at where viewing occurs.  In the fourth section of
the course, we’ll focus on the effects of sports coverage.  This
will range from effects on individuals and families to those felt by
organizations (i.e., colleges and universities) and society as a
whole. This section will include coverage of sports gambling.  The
final section of the course  looks at the future of sports and the
media.  In this section, we’ll look at new media outlets, new
sports, and the efforts underway to attract young audiences to
sports on the media.

Format:  Typically, class materials will be initially presented
using a modified lecture format; most class sessions will have a
lecture component.  Nonetheless, your participation during the
lectures is expected.  This certainly is the case with a series of
debates on contentious issues which, indeed, are yours to lead.

Readings: This class will use a mix of required books and readings
handed out in class or placed on electronic reserve at the
Undergraduate Library.  Last year, the books were: Murry Sperber.
Beer and Circus: How Big-Time College Sports is Crippling
Undergraduate Education and Andrew Zimbalist. Unpaid Professionals:
Commercialism and Conflict in Big-Time College Sports.  Books and
readings will be selected.

Workload:  There are likely to be three exams.  Each will consist of
objective (multiple choice and true/substitute) and short answer
questions and will cover materials presented in the lectures, the
readings, exercises, and homework assignments.  In all likelihood,
there also will be a small number of  generally short written
assignments.  Each is designed to stimulate your thought and/or
assess your skill in applying concepts presented in class and in the
readings.  Finally, the class may participate in a relevant research

This course counts toward Social and Historical Studies distribution
requirements in the College of Arts and Sciences. It may, or may
not, also count toward other degree requirements. For more
information about which requirements this course could fulfill see
the College of Arts and Sciences Bulletin at . If you have
questions, or need additional help, see your academic advisor.