Semester: Spring 2005

Course Code: T446

Class Number: 10779

Instructor: Paul J. MacArthur

Course Name: Telecommunications Management

Course Description:

• Prerequisites: T207 or consent of instructor.

• Course Objectives: To study management theories as they relate to
telecommunications industries and to understand competitive
advantages and disadvantages of different telecommunications
organizations. To understand how Wall Street impacts media
organizations and to provide the student with the ability to read
annual and other financial reports. To understand various
regulations as they relate to media organizations and to understand
the inseparable relationship between management and the marketing
process.

• Course Format: Small lecture format. No discussion sections.

• Grading Procedures: Exams, Research Papers, & Pop Quizzes.

• Requirements This Course Will Meet:

To see which requirements, in the College of Arts and Sciences, this
course will fulfill consult the College Bulletin at
http://www.indiana.edu/~bulletin/iub/coas/index.html.
If you have questions, or need additional help, see your academic
advisor.

Required Texts:

Main Text Book: TBA

Big Brands, Big Trouble by Jack Trout, John Wiley & Sons, 2001.
ISBN: 0471414328

Publication Manual of the American Psychological Association, 5th
edition, 2001.

Additional readings on eReserves.

Meeting Times: T/TH 1:00PM- 2:15PM in TV245.