Telecommunications | Business Strategies of Communications Firms
T560 | 23167 | Waterman, D.
This course is intended to give you a practical understanding of the
marketing and competitive strategies of communications firms. I use
the case method, mostly with Harvard Business School cases.
A main theme of the course is technology--especially how it affects
market structure and expectations of market structure, and thus
effective marketing and competitive strategy. Among cases I
tentatively plan to teach are in cable television networking,
broadcast television, on-line publishing, Internet broadband
entertainment, magazine publishing, and communications industry
mergers and acquisitions.
Further information: I can discuss cases, course requirements, or
answer other questions by phone (5-6170) or e-mail
(firstname.lastname@example.org.) My webpage:
Meeting times: 1:00pm - 2:15pm MW