Telecommunications | Business Strategies of Communications Firms
T560 | 23167 | Waterman, D.


This course is intended to give you a practical understanding of the
marketing and competitive strategies of communications firms. I use
the case method, mostly with Harvard Business School cases.

A main theme of the course is technology--especially how it affects
market structure and expectations of market structure, and thus
effective marketing and competitive strategy. Among cases I
tentatively plan to teach are in cable television networking,
broadcast television, on-line publishing, Internet broadband
entertainment, magazine publishing, and communications industry
mergers and acquisitions.

Further information: I can discuss cases, course requirements, or
answer other questions by phone (5-6170) or e-mail
(waterman@indiana.edu.) My webpage:
http://www.indiana.edu/~telecom/faculty/waterman.html

Meeting times: 1:00pm - 2:15pm MW